This logo was created during a design exploration of wildlife form and motion.
Creating the Panthera Collective
The inspiration for this logo was based on the form of the Panthera pardus (leopard).
The process required making several freeform sketches of the animal in the wild. The imagery that we decided on was of a leopard leaping and worked to portray the swift, forward lunging motion in the logo.
The font that was paired with the logo mark is Frank Gothic, and the letter spacing of the second line was increased to give it a clean look that would work on letterhead and other branded materials.