Logo Exploration

Touch Kings

This logo is a concept for an industrial touch screen interface design company.

This company creates simple to use User experiences with large touch screen devices for shopping malls and other venues with heavy foot traffic.

We were tasked with developing the logo for the brand “Touch Kings”.

Our Process

The inspiration for this logo was based on one of the main user interactions with tablets and smartphones: touch. we looked for a good way to demonstrate tactile touch and ended up using a concentric circle pattern.

From there, we took the next nuance of tactile input which is swiping. We created the lettering to mimic finger swiping and used darker colors and overlap to enhance the effect.

To tie together the kings concept with the two touch-screen concepts, we created a crown and placed it slightly adjacent to the letter K in the kings part of the logomark.


Branding, Design