Modern Majestic

Modern Majestic is an ecommerce store that sells upscale urban streetwear.

Streetwear is a combination of inspirations, from sneakerheads to surf.

As streetwear continues to evolve they are curating a dynamic selection that is understated yet sublime. Modern Majestic features the best of what dapper urban streetwear has to offer.

For this project, we helped create the identity system that would be the face of the brand and be used for social media channels, email correspondence and more.

How we designed the mark

After the discovery process and a deep dive into the streetwear world (competitors, community interaction, outreach and culture) we contrasted that information with what modern majestic needed to be: an upscale urban streetwear store.

For this, we tested several concepts and typefaces until we settled on The Harrington font and used the M as the base of our mark. From there, we took inspiration from the world of streetwear to give it an edgy vibe, which worked well against the light gray backdrop.

From there, we took inspiration from the world of streetwear to give it an edgy vibe, which worked well against the light gray backdrop. The patterns inspiration comes from the deep forests and jungle, which matches the wild and fresh tone that MM was going for.

For The finished logo, we use the M as a repeated background texture, and also provided the logomark as a single m, or with both M’s to represent the store’s initials.